Web Design Basics – SEO And Web Design
Whats the single most important aspect of web design, aesthetics or SEO? This question is sure to raise some lively discussion but depending on who you ask will determine the actual answer you receive.
A graphic designer based website development company will debate that in many of cases that the web site design is the priority of course. And let’s be honest without that visually appealing to the eye design a browser will navigate away from your site within a matter of seconds or so they have you think. But then that raises an all together different debate of how did they come across your site initially?
The typical web development curve goes along the lines of a few website visualisations are presented to client ..website design looks excellent and is given the go ahead. We need some content ok, Take the text from our existing old site…..site gets published and time passes but no traffic!
And then more time passes until eventually perhaps more than a few months later the situation is either so dire or the company are having to invest in adwords that finally an SEO specialist gets called in (or somebody gets intrigued by one of those SEO e-mails that seem to hound webmasters these days), and before you know it you are having to spend more than should be necessary on search engine promotion to try and achieve some search engine results.
Is this really the best way to go? The thousands of website owners that have have gone down the same road will certainly argue that it most definitely is not as this hope and pray web development criteria delays any websites success by months and sometimes years, and even more frightening results in lost profit, lost time and lost potential customers.
I don’t think that any web expert would argue against the fact that the search engines don’t rank on the visual aspect of web design but with minimal attention to search engine optimisation so often this initial chance to make the best impact when the website first gets indexed is wasted, if all the search engines find is a badly optimised site with little regard paid to any SEO requirements or keyword capture.
A little extra attention and money spent on pre development SEO (which should at the very least include keyword research and SEO copywriting) gives an rewarding return on investment as invariably when the site goes live and gets indexed it will achieve a far better SERPS position from the beginning and even in some cases a page one result straight away.
To find out more about search engine optimisation visit Southampton SEO Services .
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