Overview Of The Impact Of Social Bookmarking On The Internet
A quiet evolution of the Internet has been going on for quite a few years. It has now become more visible and has taken on a the name of Web 2. 0. This refers to the fact that people are taking control of how they exchange information, search for information, and exchange information through social bookmarking. The manipulation of data and information is no longer being controlled through a structured language.
The explosion of advertising and marketing that has effectively reduced the Internet to a series of efforts to raise rankings at the expense of sharing quality information, has let to social bookmarking. This method allows an individual to bookmark information that they find of interest in a public folder that is “tagged” and available for the public to access if they are looking for the topic. Using this method, “rankings” become obscured and unnecessary as individuals are doing searches that are “tagged” with the topic specifically related to their needs and interests.
Many people are attaching links and RSS feeds to their websites and blogs so that they can alert their readers to new information on a regular basis through their social networking site. The bookmarks may be spread across all of the social networking sites via the people accessing them.
The social media sites recognized early on that once marketing efforts moved to this medium there would need to be some type of regulation of tagging to keep spamming and hacking to a minimum. The sites are continually upgrading and improving their security effort to block spam advertising and messages from business who attempt to bookmark themselves using RSS feeds and continuous self-searches.
A website owner considering using social networking as a marketing tool will need to create a steady and consistent flow of quality information that a wide audience will be interested in reading. In addition, it is important to remember that spam advertisers are quickly blocked from a person’s bookmarks and when the URL has been blocked by a customer on one device, it is blocked from all of that customer’s devices.
There is no standard language protocol for social bookmarking. A person who has attempted to use standard Internet SEO tactics on social networks will find quickly that the language on social networking sites is different and most of the “keyword” rich articles will have no affect in the way that bookmarking takes place on the social network.
It will be important prior to using social networking as a marketing tool that a person take time to learn the semantics of the bookmarking structure. The bookmarks are organized by the “tag” that is associated to that article or RSS. It may not lead to the website if the correct language is not used in the title of the article or RSS feed.
Social network optimization tools are different than search engine optimization tools. It is important to understand the distinctions and work within the framework and structure, of each. Using both methods effectively will allow a person to effectively use social bookmarking to increase their volume of traffic and their customer base. The potential of social bookmarking is clearly evident. The search engines will slowly evolve and catch up to the social networking language structure. Until that time, it is important to learn the languages of both to enhance growth in both areas.
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