How To Design A Search Engine Friendly Website
Search engines favour well designed web sites with plenty text content for their top rankings. Here’s some tips on how to design a web site to be ranked at the top in the search engines. The cornerstone to your web site is the text content. Make sure the site contains plenty subject matter right from the start. Your home page will introduce and describe the content of the site while each section goes into more detail on the relevant subject. When adding text content to your site, identify the key search terms and use them in context. Wher possible highlight the search terms by placing them in bold text or within H1 tags. This makes the key search terms stand out so that search engines mark them as being important. Although all search engines claim to be able to navigate frames, they still complicate matters. The best advice is to avoid frames entirely. Framed sites are listed in search engines, but no matter how many tricks are employed, they never seem to get listed as high as their non-frames equivalent. If you have a frames based site, consider rebuilding it without frames. You’ll see your listings. Many sites are now using page forwarding. It is used on the home page of a site to determine if a visitor has Flash installed, or what browser they are using.
After testing the visitors machine, they are then forwarded to the appropriate real home page. This practise does not help with search engine listings. Your home page should be designed to work with any browser, and visitors should be given the choice of proceeding into a Flash site or a standard HTML site. In any case, forwarding past your home page is missing the chance to introduce plenty of good text content to visitor or search engine. Don’t use too many graphics on each page, and certainly don’t embed valuable text in your graphics. Search engine spiders see all graphics the same – indecipherable binary code – and embedded text will not be read. Where you do use graphics, make sure to add alt-tags to describe the image, including key words and search terms where applicable.
One of the great things about the internet today is the immediacy of information. make it possible to keep content bang up to date with minimum effort. There is a fallacy that if your site contains dynamic pages it will not be indexed by search engines. This belief is only partly true. Search engines will visit any page, .asp, .php, .cfm etc. If the URL for the page ends with the extension such as /pagename.php it will be indexed and added to the search engine. If however dynamic information is passed within the URL e.g. pagename.php section, then the page will not be indexed. The idea behind gaining listings for your dynamic pages is to ensure that your home page and other top level section pages do not include dynamic information in the URL.
About the author: Tom Venuto is a professional in green geeks hosting and more detailed information at http://webhostingreviews4u.com/
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