Google PR Explained
PR could be a measure of how ‘vital’ a page is (in keeping with Google). For the aim of this article, I will only discuss PR within the SEO context – what it suggests that and a way to use it.
Initial things initial: PR is not the cause or the result of high rankings.
PR depends mainly on two things: Incoming links and traffic. Some SEOs build the error of assuming high rankings come as a results of high PR, when after all high PR is one natural outcome of high rankings.
Higher SEO = higher rankings = a lot of traffic = Higher PR
However, the concept behind Google’s PR is crucial when operating with External Links (i.e.: incoming) and Internal Links (i.e.: the web site’s structure). Every link from A to B is considered as a ‘vote of confidence/credibility’ from A to B. We tend to will use PR as a physical measurement of how this credibility travels from one URL to the next.
The role of SEO during this case is…
1. Off-web site: to maximise incoming PR by increasing the quantity of incoming links and the quality of incoming links.
2. On-site: to harness incoming PR thus that none of it is wasted (on broken links) and that most of it’s channelled to the foremost necessary pages of the web site (i.e.: the homepage, main category pages)
To add up, PR isn’t a issue in SEO, neither is it a direct result of SEO. But the makings of a high-PR website are terribly almost like those of a high-ranking website. And as a result of of that, the concept of PR can be used to…
* properly apply linking techniques
* live the effectiveness of those techniques
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