An SEO Glossary – Common SEO Terms Defined
Search Engine Optimization (SEO) has become a vital weapon within the arsenal of each on-line business. Sadly, for many business homeowners and marketing managers (and even several webmasters), it’s also somewhat of an enigma. This is partly thanks to the fact that it’s such a brand new and rapidly changing field, and partly due to the actual fact that SEO practitioners tend to talk in a very language all of their own that, without translation, is nearly impenetrable to the layperson. This glossary seeks to remedy that scenario, explaining specialist SEO terms in plain English…
AdWords
See ‘Sponsored Links’.
algorithm
A advanced mathematical formula employed by search engines to assess the relevance and importance of websites and rank them accordingly in their search results. These algorithms are kept tightly underneath wraps as they’re the key to the objectivity of search engines (i.e. the algorithm ensures relevant results, and relevant results bring a lot of users, that in turn brings more advertising revenue).
article PR
The submitting of free reprint articles to many article submission sites and article distribution lists in order to extend your website’s search engine ranking and Google PageRank. (During this sense, the “PR” stands for PageRank.) Like ancient public relations, article PR conjointly conveys a way of authority as a result of your articles are widely published. And because you’re proving your experience and freely dispensing knowledge, your readers can trust you and will be a lot of probably to remain loyal to you. (During this sense, the “PR” stands for Public Relations.)
article distribution lists
User teams (e.g. Yahoo, MSN, Google, Smartgroups, and Topica teams) which accept email submissions of articles in text format, and then distribute these articles via email to all of the members of the group. See conjointly ‘article PR’.
article submission sites
Websites which act as repositories of free reprint articles. Authors visit these sites to submit their articles freed from charge, and webmasters visit to seek out articles to use on their websites freed from charge. Article submission sites generate revenue by selling advertising space on their websites. See conjointly ‘article PR’.
backlink
A text link to your web site from another website. See additionally ‘link’.
copy
The words used on your website.
copywriter
A skilled author who specializes in the writing of advertising copy (compelling, engaging words promoting a specific product or service). See also ‘SEO copywriter’ and ‘internet copywriter’.
crawl
Google finds pages on the World Wide Net and records their details in its index by sending out ‘spiders’ or ‘robots’. These spiders build their approach from page to page and website to site by following text links. To a spider, a text link is sort of a door.
domain name
The virtual address of your web site (normally in the shape www.yourbusinessname.com). This can be what people will sort once they need to go to your site. It is conjointly what you will use because the address in any text links back to your site.
ezine
An electronic magazine. Most publishers of ezines are desperate for content and gladly publish well written, helpful articles and give you full credit as author, together with a link to your website.
Flash
A technology used to create animated net pages (and page parts).
free reprint article
A writing written by you and created freely obtainable to other webmasters to publish on their websites. See also ‘article PR’.
The search engine with the greatest coverage of the World Wide Internet, and which is responsible for most search engine-referred traffic. Of roughly 11.five billion pages on the World Wide Internet, it is estimated that Google has indexed around 8.eight billion. This can be one reason why it takes thus long to increase your ranking!
Google AdWords
See ‘Sponsored Links’.
Google PageRank
How Google scores a website’s importance. It gives all sites a mark out of 10. By downloading the Google Toolbar (from http://toolbar.google.com), you’ll be able to read the PR of any web site you visit.
Google Toolbar
A free tool you’ll be able to download. It becomes half of your browser toolbar. It’s most useful features are it’s PageRank display (which permits you to read the PR of any site you visit) and it’s AutoFill perform (when you’re filling out an on-line kind, you’ll be able to click AutoFill, and it enters all the standard information automatically, together with Name, Address, Nothing code/Postcode, Phone Range, Email Address, Business Name, Credit Card Range (password protected), etc.) Once you’ve downloaded and put in the toolbar, you may would like to line up how you’d prefer it to appear and work by clicking Options (setup is terribly simple). NOTE: Google will record some data (largely regarding sites visited).
HTML
HTML (HyperText Markup Language) is the coding language used to form a lot of of the knowledge on the World Wide Web. Internet browsers read the HTML code and show the page that code describes.
Web
An interconnected network of computers around the world.
JavaScript
A programming language used to create dynamic website pages (e.g. interactivity).
keyword
A word which your customers explore for and which you utilize frequently on your website so as to be relevant to those searches. This use referred to as targeting a keyword. Most websites actually target ‘keyword phrases’ as a result of single keywords are too generic and it is terribly troublesome to rank highly for them.
keyword density
A measure of the frequency of your keyword in relation to the full wordcount of the page. So if your page has two hundred words, and your keyword phrase appears 10 times, its density is 5%.
keyword phrase
A phrase that your customers look for and which you use frequently on your web site in order to be relevant to those searches.
link
A word or image on a web page which the reader will click to visit another page. There are normally visual cues to point to the reader that the word or image may be a link.
link path
Using text links to connect a series of page (i.e. page one connects to page 2, page a pair of connects to page three, page three connects to page four, and thus on). Search engine ‘spiders’ and ‘robots’ use text links to jump from page to page as they gather info regarding it, so it’s a good idea to permit them traverse your entire web site via text links. (See ‘Link ways’ on p.21. for additional information.)
link partner
A webmaster who is willing to put a link to your web site on their website. Very often link partners engage in reciprocal linking.
link popularity
The amount of links to your website. Link popularity is the one most vital issue during a high search engine ranking. Webmasters use a range of strategies to increase their site’s link popularity including article PR, link exchange (link partners / reciprocal linking), link shopping for, and link directories.
link text
The half of a text link that’s visible to the reader. When generating links to your own website, they are handiest (in terms of ranking) if they embody your keyword.
meta tag
A short note within the header of the HTML of your internet page that describes some aspect of that page. These meta tags are read by the search engines and used to help assess the relevance of a web site to a specific search.
natural search results
The ‘real’ search results. The results that almost all users are looking for and which take up most of the window. For many searches, the search engine displays an extended list of links to sites with content that is connected to the word you searched for. These results are ranked according to how relevant and vital they are.
organic search results
See ‘natural search results’.
PPC (Pay-Per-Click advertising)
See ‘Sponsored Links’.
PageRank
See ‘Google PageRank’.
rank
Your position in the search results that show when someone searches for a particular word at an enquiry engine.
reciprocal link
A mutual agreement between two webmasters to exchange links (i.e. they each add a link to the opposite’s website on their own website). Most search engines (certainly Google) are subtle enough to detect reciprocal linking and they don’t view it terribly favorably because it is clearly a manufactured methodology of generating links. Websites with reciprocal links risk being penalized.
robot
See ‘Spider’.
robots.txt file
A file which is used to tell the search engine spider that pages on a website should not be indexed. This file sits in your web site’s root directory on the web server. (Alternatively, you’ll be able to do an analogous factor by inserting tags in the header section of your HTML for search engine robots/spiders to read. See ‘Optimizing your internet ’ on p.22. for a lot of information.)
Sandbox
Several SEO consultants believe that Google ‘sandboxes’ new websites. Whenever it detects a brand new website, it withholds its rightful ranking for a amount whereas it determines whether your site may be a real, credible, future site. It does this to discourage the creation of SPAM websites (sites that serve no helpful purpose other than to spice up the ranking of another website). Likewise, if Google detects a eruption (i.e. many tons or thousands) in the quantity of links back to your site, it could sandbox them for a amount (or after all penalize you by lowering your ranking or blacklisting your website altogether).
SEO
Search Engine Optimization. The art of creating your web site relevant and necessary so that it ranks high within the search results for a specific word.
SEO copywriter
A ‘copywriter’ who is not solely proficient at web copy, however conjointly experienced in writing copy that is optimized for search engines (and will thus help you achieve a better search engine ranking for your website).
search engine
A groundwork engine is an on-line tool that allows you to search for websites which contain a specific word or phrase. The most well known search engines are Google, Yahoo, and MSN.
web site map
A single page that contains an inventory of text links to each page in the site (and every page contains a text link back to the site map). Think of your web site map as being at the middle of a spider-web.
SPAM
Usually refers to unwanted and unrequested email sent en-masse to non-public email addresses. Also used to refer to websites which seem high in search results without having any helpful content. The creators of those sites set them up merely to money in on their high ranking by selling advertising area, links to different sites, or by linking to alternative sites of their own and thereby increasing the ranking of these sites. The search engines are turning into increasingly sophisticated, and have already got terribly efficient ways to detect SPAM websites and penalize them.
spider
Google finds pages on the World Wide Web and records their details in its index by sending out ‘spiders’ or ‘robots’. These spiders build their approach from page to page and web site to web site by following text links.
Sponsored Links
Paid advertising that displays next to the natural search results. Customers can click on the ad to go to the advertiser’s website. This can be how the search engines create their money. Advertisers set their ads up to display whenever someone searches for a word that is related to their product or service. These ads look almost like the natural search results, however are normally labeled “Sponsored Links”, and normally take up a smaller portion of the window. These ads work on a Pay-Per-Click (PPC) basis (i.e. the advertiser solely pays when someone clicks on their ad).
submit
You’ll submit your domain name to the search engines thus that their ‘spiders’ or ‘robots’ will crawl your site. You’ll be able to conjointly submit articles to ‘article submission sites’ so as to own them revealed on the Internet.
text link
A word on a internet page which the reader can click to go to another page. Text links are normally blue and underlined. Text links are what ‘spiders’ or ‘robots’ use to leap from page to page and website to website.
URL
Uniform Resource Locator. The address of a specific page published on the Internet. Normally in the form http://www.yourbusinessname.com/AWebPage.htm.
web copy
See ‘copy’.
web copywriter
A ‘copywriter’ who understands the distinctive requirements of writing for an online medium.
webmaster
An individual responsible for the management of a particular website.
wordcount
The amount of words on a specific net page.
World Wide Web (WWW)
The vast array of documents published on the Internet. It’s estimated that the World Wide Net currently consists of roughly 11.5 billion pages.
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